"It made no sense for a story-based Flash game, which I wasn't very happy with, either. "We noticed that lot of players were playing the game over and over again," he said. The origin of the game can be traced back to a Flash game called Concerned Joe, a single-player puzzle-platformer that Berbece made back in 2011. The process of putting together his talk was, Berbece said, one of discovery, because even he struggled to articulate exactly why Move or Die has proved to be so successful. Not only did the game continue to pull in new players beyond an already strong first year, it did so at an even greater rate. Now consider another stat offered by Berbece earlier in his presentation: after one year on sale, in January 2017, Move or Die had 193,000 players, making its two-year total a 170% increase. All of our videos [in Early Access} were telling people not to buy the game" "We made it very clear that this game is not finished. Even when promotional discounts and sales of a $40 multiplayer-focused "four-pack" of Move or Die are taken into account, that's a very healthy amount of revenue for a studio that has never been more than five people, three of whom are based in a country that has become a major outsourcing hub in part because of lower costs. Two years after the game officially launched, Berbece said, it had amassed 520,000 players, all of them premium sales at a maximum price of $14.99.
Speaking at the Dev Play conference in Bucharest earlier this month, the studio's founder, Nicolae Berbece, described Move or Die as "a fairly successful game" - but that's putting it mildly. That is very much the case with Move or Die, the "multiplayer, competitive, friendship-ruining party game" from the Romanian indie studio Those Awesome Guys. In a digital marketplace, the lasting popularity of a given product is roughly equal to the ingenuity of its creators if they can generate new methods for attracting new players and keeping an existing community engaged, the sales can keep going for months and even years. The days when a game's fortunes rested on the few weeks around its launch are long gone.
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